Results
2-digit %
Price reduction in the first round
7
Brands in the portfolio
Seven brands, one goal: the leading Nordic sports brand.
Active Brands supplies premium sports goods to retail across the Nordics: Kari Traa, Bula, Vossatassar, Johaug, Åsnes, Dæhlie and Sweet Protection.
About Active Brands
Leading supplier of premium brand goods to sports retail in the Nordic region.
- Industry
- Sports retail and brands
- Size
- NOK 1.25bn turnover (2021)
- Markets
- Nordics
The challenge: were the prices right?
Active Brands asked Kinver for one thing: a benchmark. Were they paying competitive prices for transport and warehousing?
Logistics was changing fast. Deliveries had to be quicker and more efficient, and the team needed facts to choose the right partners.
“Through several rounds with Kinver, we have reduced our costs for transportation and warehousing services. Already in the first round, Kinver helped us realize a double-digit percentage reduction in our prices.”
The solution
Kinver benchmarked Active Brands' transport and warehousing costs and ran several rounds of negotiation with them. Measuring logistics cost across the value chain also showed profit per customer and per product. "Most businesses are able to measure their gross income, but few are able to measure their gross income after logistics costs," says Rune Skrove.
The impact
A double-digit percentage price reduction in the first round.
Lower transport and warehousing costs over several rounds.
"In some negotiations we have not gone for the very cheapest solutions, but for the best solutions overall. When you focus on quality, you put the customer experience first."
